Your account is not active. We have sent an email to the address you provided with an activation link. Check your inbox, and click on the link to activate your account. In case you didn't know how shaving armpit and leg hair for women became a norm, you can blame the relentless advertising campaigns. At the beginning of the 20th century, women, and of course society in general, couldn't care less about the hair growing on their bodies.

Here we are in week who-knows-what of whatever this will turn out to be. How are you doing? How is your bikini line doing? Personally heat styling my hair was swiftly and happily dropped, my skincare routine has never been so extensive I have mastered the DIY facial and salon gel manicures transitioned into a DIY file and clear polish, a process I find so gratifying I may never go back. But what about the every six weeks wax woman, staring down the barrel of a rapidly developing situation?

Nicola Dall'Asen. If you haven't heard of indie razor brand Billie yet, let me help you learn the heck up. Founded in , Billie operates kind of like the ever-popular Dollar Shave Club but is intentionally geared toward women. For a small monthly fee, it sends disposable razor packs, shave cream, body wash, or whichever of its products you might like straight to your door full disclosure: I use it, and I'm never going back to the big-name brands again.

Billie is changing how we approach body hair, and the razor company is on a mission to destigmatize hairiness. The new campaign comes just in time for the Fourth of July, where many people will be packing their beach bags and heading towards some kind of body of water. The campaign comes in time for the one year anniversary of Project Body Hair , which was the brand's revolutionary pledge to show actual body hair in its ads.