Subscriber Account active since. Magnolia Bakery, a little cupcake shop that started in Manhattan's West Village and was popularized with help from "Sex and the City," is about to take over the United States. The chain also operates 17 international locations across seven different countries. While some have argued that the cupcake craze has long been over , Abrams said that cupcakes only make up about a third of the company's sales. It also sells popular cakes and banana pudding. We recently stopped by the original Magnolia Bakery in the West Village to see what it was all about:.
Now, nearly 20 years after the New York City shop first became a destination for SATC fans all over the world, Magnolia Bakery not to be confused with Joanna and Chip Gaines' Magnolia Table announced plans to open hundreds of new stores across the country in the next five years. Chief executive Steve Abrams and his wife Tyra took over the bakery in — 11 years after the first location opened up on a quiet street in Manhattan's West Village. The Wall Street Journal reported Saturday that the Abrams will continue to grow the business by opening franchised locations and expect to open as many as new stores. According to the Journal, Abrams is targeting 50 key markets across the country and wants to open at least three bakeries in each area but he has not worked out specific deals on how the franchise agreements will work. Looks like the cupcake craze isn't over yet, folks.
Famous cupcake bakery from 'Sex and the City' plans to expand nationwide
Byron St. Cyr, former general manager of the original Bleecker Street location where HBO captured Carrie and her friend Miranda chowing down on cupcakes while discussing their love lives in season 3, remembers the first time an international tourist asked him where the sex columnist played by Sarah Jessica Parker lived. The original Magnolia Bakery at Bleecker St.
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